Google names their major competitors in 2022
Google this month named their competitors in search, social, ad platforms, devices and advertising.
![Google names their major competitors in 2022](/content/images/size/w2000/2022/02/google.png)
Google this month named their competitors in search, social, ad platforms, devices and advertising.
In Search, Google named Baidu, Microsoft’s Bing, Naver, Seznam, Yahoo, and Yandex. Competitors in vertical search engines, or e-commerce providers, are Amazon and eBay (e-commerce), Booking’s Kayak (travel queries), Microsoft’s LinkedIn (job queries), and WebMD (health queries). Google says some users will navigate directly to such content, websites, and apps rather than go through Google.
Google sees social networks as competitors, like TikTok, offered by ByteDance. Meta, Snap, and Twitter are named by Google as competitor. Google states that some users rely on social networks for product or service referrals, rather than seeking information through traditional search engines.
Other online advertising platforms and networks, such as Amazon, AppNexus, Criteo, and Meta, that compete for advertisers that use Google Ads.
Other competitors
Other forms of advertising, such as billboards, magazines, newspapers, radio, and television.
Companies that design, manufacture, and market consumer hardware products, including businesses that have developed proprietary platforms, such as Amazon, Apple, and Microsoft.
Digital assistant providers, such as Amazon and Apple.
Providers of enterprise cloud services, such as Alibaba, Amazon, Microsoft, and Salesforce.
Providers of digital video services, such as Amazon, Apple, AT&T, ByteDance, Disney, Hulu, Meta, and Netflix.
Other digital content and application platform providers, such as Amazon and Apple.
Providers of workspace connectivity and productivity products, such as Meta, Microsoft, Salesforce, and Zoom.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers