Google this week opened up de access to Site Kit, a new WordPress plugin that contains Google Search Console, Google Analytics, PageSpeed Insights, Optimize, Tag Manager, and AdSense. The plugin Site Kit was in beta since 2018.

In 2017, Google sunset the official AdSense plugin (called Google Publisher Plugin). Site Kit by Google seems is the Google Publisher Plugin revival, but now with more Google services.

On Site Kit, Google aggregates insights from Google Search Console, Google Analytics, PageSpeed Insights, and AdSense, providing a dashboard directly on WordPress.

Subscribe to our free weekly LinkedIn newsletter for a weekend roundup, or upgrade to our real-time updates for just $10/year. Get the latest marketing news and insights delivered straight to your inbox.