Google releases a new tool to manage deals in DV360

Google today announced the introduction of a new tool in DV360 to manage publisher deals. The new tool enables advertisers to package, prioritize and monitor deals across partners and advertisers in Display & Video 360.

According to Google, advertisers can now create deals and propagate them across all Display & Video 360’s accounts (partners and advertisers). When the deals are edited, all changes propagate to all Display & Video 360’s accounts.

Google says advertisers save time creating and editing deals, and they can package inventory from different deals, bundle them together and give access across partners and advertisers.