Google last week released guidance over AI-generated content. Google says using automation -including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of Google’s spam policies.
Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what Google calls E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Google says publishers seeking success in Google Search should follow E-E-A-T, no matter if they use automation.
Google states it has many years of experience dealing with automation being used in an attempt to game search results, and its spam-fighting efforts—including the SpamBrain system—will continue, however spam is produced.