Google in the last months renamed the Deal Troubleshooter on Line Items to Troubleshooter in DV360. Last month, Troubleshooter was introduced in all Line Items. Troubleshooter now works on private auctions, guaranteed deals, preferred deals, and open auction line items. Before Deal Troubleshooter was only working with private auctions and preferred deals.
According to Google, by using Troubleshooter, advertisers can see why a deal is not spending, troubleshoot deals from any exchange that has deals integrated with Display & Video 360, use a filter to troubleshoot specific deals if the line item is targeting multiple deals, see specific reasons and quantifications for why impression availability was lost, see why a line item is not winning available inventory. The data is available for advertisers within one hour.
Advertisers can select All inventory for line items not targeting any deals or a specific deal, by name, that this line item is targeting for troubleshooting.
Date range dropdown
Advertisers can select Current Day, Past Day, Last 7 Days, and Last 14 Days.
Summary of the bid requests and bid responses
Total available requests, Bid responses, Bids won, Win rate, Total available impressions are available, and advertisers can see the filtered impressions, the number of impressions that were not bought for these reasons:
- Line item not eligible – Number of impressions not bought due to targeting criteria for the line item that did not match the bid requests or requests being rejected for technical reasons.
- Creatives not eligible – Number of impressions not bought due to an issue with the creative(s) assigned to the line item.
- Frequency capped – Number of impressions not bought due to the use of frequency caps.
Bid request insights
Troubleshooter enables advertisers to have insights on the deals. Here the dimensions available:
- Brand Safety – Number of impressions that came in for each Brand Safety tier.
- Channels – Number of impressions that came in for each domain.
- Creative Dimensions – Number of impressions that came in for each creative dimension.
- Demographics – Number of impressions that came in for each demographic (age and gender).
- Device Type – Number of impressions that came in for each device type.
- Environments – Number of impressions that came in for each environment.
- Geography – Number of impressions that came in for each country.
- Video Duration – Number of impressions that came in for the duration of each video.
- Video Player Size – Number of impressions that came in for each video player size.
- Video Rating Tier – Number of impressions that came in for each video rating tier.
Via the Troubleshooter, advertiser can identify the number of impressions not bought due to an issue with the creatives assigned to the line item. According to Google, as of May 25, 2018, creatives may be impacted by the EU’s General Data Protection Regulation (GDPR). Google will not send bid responses when:
When the message is “Third-party creatives are not allowed” it means that advertisers are using third-party ad servers to serve creatives or pixels, the line item will only be able to purchase personalized ad inventory, where users gave their GDPR consent.
When the message is “The user has not agreed to share their data with one of the creative’s third-party domains” Google says this may be related to inventory not allowing all the ad technology providers in the creative.
If the message is “The creative could not be served due to local policies,” this may be related to the creative being for restricted products or services, being unapproved to serve in Russia or China, and/or the creative including calls to an unidentified ad technology provider.
By using the troubleshooter, advertisers can identify when impressions are not being bought due to “Ads.txt – Unauthorized.” It means the number of impressions filtered because they are from Unauthorized Sellers. Display & Video 360 automatically excludes inventory from these sellers.
And finally DV360 users have an Analysis View where they can see the Filtered eligible impressions, Frequency limited, Budget limited, Pacing limited, Bids submitted, and the auction insights.
- Filtered eligible impressions – Number of impressions that met the targeting criteria and had eligible creatives, but were not bought bids due to:
- Frequency limited – Frequency cap(s) set at either the insertion order or line item levels.
- Budget limited – Budget limit(s) set at either the insertion order or line item levels.
- Pacing limited – Pacing limit(s) set at either the insertion order or line item levels.
Advertisers can know the bids submitted by DV360 and also the bids filtered by the auction – the number of impressions that met targeting criteria, had eligible creatives, and were not blocked due to any frequency, budget, or pacing settings, but were not bought due to these reasons:
- Below the minimum bid – Due to a bid below the floor of the deal or the exchange/publisher floor when in open auction.
- Auction lost (internal) – Due to another Display & Video 360 campaign outbidding the one in question.
- Auction lost (external) – Due to another bidder outbidding Display & Video 360.