Google to introduce YouTube co-viewing metrics in Google Ads and DV360
In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
Google this month announced it will introduce co-viewing metrics across Google’s planning and measurement solutions.
The roll out will happen globally across Google Ads and Display & Video 360 (Google’s DSP) planning and measurement tools by the end of Q2 2022.
What is co-viewing?
Co-viewing metrics enable advertisers to have additional insights into the audience that watch the ads, allowing you to measure and plan for additional impressions and reach through CTVs.
Multiple people watch YouTube on a connected TV (CTV) device together and view an ad at the same time, when users gather around the TV set, watching YouTube with their friends and family.
Google says co-viewing insights means more accurate reach forecasts and campaign reports that enable advertisers to make a fair comparison between YouTube and the rest of the linear and connected TV buy.
In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers