Google to launch Combined Audiences for YouTube in DV360

Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).

Luís Daniel

Oct 11, 2020

Combined Audiences

Google this week announced that it will introduce combined audiences for YouTube ad groups in DV360. Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).

According to Google, advertisers can create personas based on users’ backgrounds, needs, and goals.

When advertisers build a combined audience, the Audience Summary data reflects the eligibility for display, video, and YouTube.

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