Google AdMob today announced it will introduce Technical Ad Delivery in Q1 2024. This new feature will enable publishers who have adopted the IAB Europe Transparency and Consent Framework (TCF) to serve ads even when consent and legitimate interest for non-special purposes are not present.
Technical ad delivery operates within the parameters of IAB TCF Special Purpose 1 and Special Purpose 2, utilizing IP addresses for technical ad delivery purposes only. It will not engage in any other personal data processing operations that are not permitted under these specific purposes.
Publishers who wish to utilize Technical ad delivery will not need to make any changes to the AdMob user interface. Simply configure the Consent Management Platform (CMP) to direct AdMob traffic without consent or legitimate interest. AdMob will then attempt to serve ads eligible for Technical Ad Delivery.
On AdMob, only non-Google waterfall mediation demand is eligible to serve using Technical Ad Delivery.
Google AdMob is a mobile advertising platform that helps developers monetize their apps by displaying relevant ads to users. It is one of the largest and most popular mobile advertising networks in the world.