Google to require verification for political ads in South Africa

South Africa Election Ads are ads that feature a national political party, current elected officeholder or candidate for the National Assembly, the National Council of Provinces, President, or Deputy President.

South Africa
South Africa

Google this month announced a change in South Africa Election Ads policy. Political advertisers need to be verified to run political ads in South Africa, starting in February 2023.

Google clarifies that South Africa Election Ads are ads that feature a national political party, current elected officeholder or candidate for the National Assembly, the National Council of Provinces, President, or Deputy President.

According to Google, all advertisers wishing to run South Africa Election Ads must be verified by Google. Verification to run South Africa Election Ads will be available beginning in January 2023.

South Africa Election Ads by verified advertisers must contain a ‘Paid for by’ disclosure identifying who has paid for the ad, and will be included in Google’s Political Advertising transparency report and political ads library.

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