IAB Australia sets dates for audio advertising summits in February and March 2025
Audio Summit events in Sydney and Melbourne will examine digital audio streaming trends and podcast advertising metrics.
The Interactive Advertising Bureau (IAB) Australia has scheduled two major industry events focused on digital audio advertising for early 2025. According to the event documentation, the Audio Summit will take place in Sydney on February 26 and in Melbourne on March 5, continuing the event's ninth-year tradition.
The summits, which will bring together key players from across Australia's audio advertising landscape, aim to provide comprehensive market insights into streaming and podcast advertising trends. According to the event agenda, the Sydney session will be held at the NSW Teachers Federation Conference Centre in Surry Hills, while the Melbourne event will take place at PwC's offices.
Industry professionals will gather to discuss critical developments in digital audio advertising revenue, audience engagement patterns, and measurement methodologies. According to the IAB Australia documentation, the events will feature presentations from notable speakers including Brian Barletta, founder of Sounds Profitable, and Gai Le Roy, CEO of IAB Australia.
A significant portion of both summits will focus on presenting the latest data from the Internet Advertising Revenue Report, specifically addressing digital audio streaming and podcast advertising revenue trends. The events will also mark the release of the ninth wave of the industry's State of the Nation report, providing insights into agency and marketer intentions regarding audio investment.
The summit's agenda includes several case studies, including an examination of ANZ's podcast strategy. This session will feature Helen Kerr, Head of Institutional Marketing at ANZ, alongside Andy Maxwell from Earmax Media and Ralph van Dijk from Eardrum, who will discuss the effectiveness of their audio marketing initiatives.
According to the event documentation, ticket pricing has been structured to encourage industry participation, with IAB Australia members receiving two complimentary tickets. Additional member tickets are priced at $125 plus GST, while general admission is set at $225 plus GST. Advertisers and agencies are being offered free attendance to facilitate broader industry engagement.
The events will address several key areas of interest for the audio advertising sector, including:
- Revenue trends and market analysis for 2024
- Global audience engagement patterns
- Return on investment metrics for audio campaigns
- Agency perspectives on investment trends
- Industry challenges and opportunities
A panel discussion featuring industry leaders will examine investment trends, challenges, and opportunities within the Australian audio advertising market. According to the agenda, participants will include Jesse Proud, National Head of Client Development at Group M, and Mark Dufy, National Head of Digital & Solutions at Starcom.
The summits are being curated by the IAB Australia Audio Council, which represents a diverse range of industry stakeholders including broadcasters, streaming services, publishers, agencies, and technology companies. This collaborative approach aims to ensure comprehensive coverage of market developments and emerging trends in the audio advertising sector.
IAB Australia, which serves as the peak trade association for online advertising in Australia, operates as part of a global network encompassing more than 43 IAB offices worldwide. The organization's primary objective is to support sustainable and diverse investment in digital advertising across all platforms in Australia.
The summits represent significant industry gatherings for Australia's audio advertising sector, providing opportunities for professional development, networking, and strategic planning for the year ahead. Participants will gain access to exclusive market data, industry insights, and strategic analysis of the audio advertising landscape.