By Luís Daniel Rijo in Data News — May 7, 2020

IAB Europe releases a guide to the post third-party cookie era

IAB Europe today released a Guide to the Post Third-Party Cookie Era. IAB Europe says the guide prepares brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem.

guide to the post third-party cookie era

“The depletion of third-party cookies will bring about fundamental changes to our industry and as the European voice for digital advertising and marketing, our role is to navigate these changes, educate the wider market and help our members contribute to the solutions,” said Townsend Feehan, CEO, IAB Europe.

Adform, BBC Global News, CNN International, DoubleVerify, Foursquare, Omnicom Media Group (OMD), Oracle Data Cloud, and Xandrcontributed to the guide.

The Guide to the Post Third-Party Cookie Era is a PDF that covers the factors that contributed to the depletion of the third-party cookie, how the depletion of third-party cookies impact stakeholders and the wider industry including proprietary platforms, how will the absence of third-party cookies affect the execution of digital advertising, and what solutions exist to replace the usage of third-party cookies.

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