IAS takes down the Context Control demo hours after launch
There wasn't a consensus on Twitter around the classifications of the new IAS Context Control.
Hours after launch of Context Control, IAS took down the page where advertisers and publishers could test the contextual tool.
Classifications were discussed on Twitter:
How about Gun girl's website, the one where she publishes footage of herself harassing students on college campuses about guns?
— Nandini Jammi (@nandoodles) August 24, 2020
IAS thinks the site is about "heads of state" and "politics" and rated it as "positive" sentiment content. pic.twitter.com/SIOiHiebbd
With the launch of the Context Control, IAS was the only vendor to provide the classifications publicly.
IAS introduced transparency on the page-level classification, but it didn’t provide a way for users to contest the automated classifications.
IAS major competitors (Oracle/Grapeshot, Google) only provide the page-level classifications on specific tools, with client access only.
I reached out IAS for a comment.
