Index Exchange launches IX Bridge, an Identity Solution for publishers
Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.
Index Exchange today launched IX Bridge, an identity solution for publishers to support people-based addressability. Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.
IX Bridge is launching first for North American publishers. Index Exchange says IX Bridge is fully compatible with CCPA.
According to Index Exchange, IX Bridge will help ease the transition from third party cookie-based advertising to first party.
Index Exchange says IX Bridge will immediately allow advertisers to spend more on people-based campaigns, such as IX Matched Audiences.
How does it work?
IX Bridge works in bid requests using the standard cookie-sync technology. IX sees events, such as bid requests and user syncs, that contain both an IX cookie identifier and people-based identifier, and records the association between the IX cookie identifier and people-based identifier. When IX sees the original IX cookie identifier in future bid requests, IX enriches them with people-based identifiers and products, such as Matched Audience campaigns.
In January, this year, Pubmatic, Index Exchange’s competitor, launched an Identity Hub integrating over 10 partner IDs.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers