Index Exchange partners with White Ops to avoid ad fraud

Index Exchange (IX) this month partnered with White Ops. The partnership provides Index Exchange protection against sophisticated bot attacks and fraud.

“Eliminating fraud from the ad tech ecosystem requires collective protection across the whole industry, and this partnership with Index Exchange, who historically has been a benchmark for quality in the industry, is another proof point that together, we are winning this fight against ad fraud,” said Tamer Hassan, Co-founder and CEO of White Ops. “Proactively implementing our Advertising Integrity bot mitigation solution across all inventory— including header bidding, display, mobile and CTV—enables Index Exchange to expand its leadership position in the marketplace as they move deeper into omnichannel, fraud-free.”

According to Index Exchange, advertisers can purchase from IX’s emerging channels, such as mobile app and Connected TV (CTV), with confidence that its supply chain is protected against invalid traffic before a bid request is sent to a DSP and made eligible.

“At Index Exchange, we have always prided ourselves in setting and raising the bar for inventory quality in the programmatic ecosystem,” said Mike McNeeley, VP of Product at Index Exchange. “We have said time and again – ad fraud and invalid traffic should not be the buy side’s problem, and we are excited to continue our efforts to deliver on this commitment.”

Between January and April 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.