Indian digital platforms show record growth in website traffic and app usage in 2025

The latest Digital 100 ranking released on January 22, 2025, by Similarweb (NYSE: SMWB) reveals unprecedented growth in India's digital landscape, with significant gains across both web and mobile platforms. The comprehensive analysis, focusing on websites with over 30,000 monthly visits, demonstrates the rapid digital transformation occurring in the Indian market.

According to the methodology detailed in the report, the analysis focused on year-over-year (YoY) increases in Unique Visitors between 2023 and 2024. For the first time, the study expanded its scope to include mobile applications, examining the top 10% of apps available on both Android and iOS platforms.

In the web category, Hindi news platform Jansatta emerged as the leader with a remarkable 117% increase in traffic, growing from 9.2 million monthly unique visitors in 2023 to 19.9 million in 2024. The digital reading platform Scribd followed with 91% growth, while financial services provider Exness matched this performance with an identical 91% increase.

The financial technology sector demonstrated particular strength, with Groww achieving notable success across both platforms. According to the report's data, Groww's website traffic increased by 71%, while its mobile application usage grew by 51%, resulting in an aggregate growth of 61%. This performance earned Groww the distinction of being named the Digital Winner for 2024-2025.

In the mobile application category, quick commerce platform Blinkit led the rankings with a 77% increase in monthly active users, expanding from 10.8 million to 19.1 million users. The AI-powered photo enhancement application Remini secured the second position with 73% growth, while the Indian Railways' UTS app showed a 54% increase in user adoption.

The personal finance sector emerged as particularly dynamic, with multiple platforms showing substantial growth. Tijori Finance recorded the highest percentage increase at 619%, expanding from 68,800 to 495,100 monthly visitors. The sector also saw strong performances from Aspandit and Vantage Markets, with growth rates of 486% and 455% respectively.

In the consumer electronics category, theaudiostore.in demonstrated the strongest performance with 136% growth, while the apparel sector was led by US Polo Assn's digital platform, recording a 276% increase in traffic. The food and beverage sector showed similar momentum, with Amul's online store growing by 321%.

The comprehensive nature of this growth spans multiple sectors, indicating a broader digital transformation across the Indian market. According to the methodology section of the report, Similarweb's analysis employed robust data collection methods and proprietary algorithms to ensure accuracy in measuring digital performance.

The study incorporated various metrics beyond simple traffic numbers, including engagement rates and user behavior patterns. The data collection process spanned the entire 2024 calendar year, providing a thorough perspective on growth trends and market dynamics.

Or Offer, Co-Founder and CEO of Similarweb, stated in the report: "The Digital 100 celebrates brands with exceptional online growth. Since 2020, we've ranked the world's fastest-growing websites. This year, for the first time, we're also showcasing winning mobile apps."

This analysis includes data from over 100 million websites across 190 countries, processed through advanced analytics tools to identify genuine growth patterns and eliminate statistical anomalies. The complete methodology ensures the findings represent actual market performance rather than temporary fluctuations.

The report's findings suggest a significant shift in Indian consumer behavior toward digital platforms, particularly in financial services, news consumption, and e-commerce. This trend appears consistent across both web and mobile platforms, indicating a comprehensive digital transformation rather than platform-specific growth.