Infinity Tracking yesterday announced the launch of its Conversation Analytics suite in the UK.
Infinity clients, using Conversation Analytics, are able to analyze the speech on every call they receive, and efficiently enable companies to act on these insights at scale. This allows companies to identify calls where payments were made, when specific words or scripts were used, and redact sensitive data before a call is stored.
“Due to the explosion of smartphones, the total number of calls that businesses are receiving is only going to go up. There’s so much useful insight within these calls that companies risk losing. By harnessing it responsibly, you open up exciting opportunities for marketing teams and contactPaul Walsh, Infinity CEO
centresto make meaningful measurable improvements.”
Infinity says The Telegraph have been using Infinity’s Conversation Analytics suite to identify when calls to their travel partners have resulted in a booking, enabling them to forecast revenue effectively and improve their customer journey.