InMobi launches an end-to-end, video-led discovery and monetization retail media platform

InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.

The new video-led discovery and monetization solutions features:

Shoppable video, showcasing specific products that consumers can purchase directly from within the video at different touchpoints in the shopper journey;

Sponsored live influencer video, driving additional consideration by leveraging micro influencers who add authenticity and connection with the consumer.

Sponsored brand video, building awareness among new users and enabling retailers to capture top of the funnel awareness.

“Video-led discovery and monetization solutions are likely to help retailers bring experiences that consumers want and brands need,” said Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Advertising Platform.