InMobi restructures, Cuts Jobs amid adtech uncertainty: 5% workforce impacted

The ad tech industry continues to face challenges as privacy regulations tighten and Google delays decisions on third-party cookies. This has led to cost-cutting measures, with InMobi being the latest company to announce job cuts.

InMobi
InMobi

The ad tech industry continues to face challenges as privacy regulations tighten and Google delays decisions on third-party cookies. This has led to cost-cutting measures, with InMobi being the latest company to announce job cuts.

According to Digiday, InMobi recently informed its staff of a restructuring, resulting in job losses across its U.S., U.K., and APAC teams. While the exact number remains unclear, Digiday estimated it affects 5% of the company's workforce, potentially around 125 employees.

The UK office reportedly saw the most significant impact, with a reduction of over a third (36%), leaving only about 41 employees. Some affected staff were offered alternative roles in India, while others were contractors.

Despite the cuts, InMobi's Chief Business Officer, Kunal Nagpal, assures they don't signal a major strategic change. Streamlining in areas like sales occurred, but core plans remain intact, particularly expanding the demand-side platform (DSP) following the Appsumer acquisition.

Nagpal emphasized the value of Appsumer in building a reliable and scalable DSP, aiming to reduce fragmentation in the advertising landscape. He also reaffirmed InMobi's commitment to a free consent management platform (CMP) through the Quantcast acquisition, with plans to enhance its capabilities for mobile-first publishers.

Founded in 2007, InMobi aimed for a $15 billion valuation during the post-pandemic IPO boom. However, they missed the window, along with peers like Sharethrough and Teads, as Wall Street's enthusiasm cooled.

InMobi is a multinational technology company specializing in mobile advertising. They offer a platform that helps brands, developers, and publishers connect with consumers through various ad formats on mobile devices.

InMobi was founded in 2007 under the name mKhoj. In 2008, it rebranded and shifted its focus from mobile search to mobile advertising.

InMobi has offices in 22 locations across 12 countries and 5 continents. Some of their major campuses include San Francisco, Bangalore, New York, London, Beijing, Shanghai, and Tokyo.

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