Innovid enables self-service creation of interactive CTV ads for Live Streaming Events

Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.

Key Takeaways:

• First-ever self-service solution for interactive CTV ads in live streaming.
• Brands can create personalized, engaging ads with features like QR codes and dynamic messaging.
• CTV Composer offers pre-built formats and features for easy ad creation.
• Technology handles high-volume ad delivery for optimal audience reach.

Live streaming events are increasingly migrating to CTV platforms, prompting a demand for engaging ad formats. Innovid’s CTV Composer empowers advertisers to capture this opportunity by creating interactive experiences that drive direct engagement and conversions. With plug-and-play features and dynamic creative strategies, brands can personalize ads based on data signals like game start times or audience demographics.

Previously, creating such ads required support from the Innovid team. Now, the self-service functionality allows advertisers to build campaigns independently and at scale. In Q4 2023 alone, CTV Composer created ads for nearly 700 campaigns, reaching over 202 million impressions.

Innovid’s platform delivers over 1.3 billion ads daily and is designed for high-quality video at scale. This ensures seamless delivery of interactive experiences during live events, even with a high volume of simultaneous impressions.