Instagram Account and Advanced Facebook Page Analytics now available via Beta

Facebook this week announced a new beta for Instagram and Advanced Page Analytics. The request to access this beta can be done here.

To view Instagram and Facebook Page analytics, advertisers need to go to Facebook Analytics—and filtering by funnels, segments, and omnichannel, advertisers can:

  • Discover whether people who comment on or like Instagram posts have higher retention rates;
  • Compare the lifetime value of people who interact with the Instagram account to those who don’t;
  • Create segments: e.g., all the people who commented on one of your posts—and analyze the value they bring to your business;
  • Understand if Instagram audience overlaps with the people downloading your app, or visiting your website, or even engaging with the Facebook Page.

In the beta advanced Page analytics advertisers can have a broader view of the impact of your Page by including more valuable events (defined as actions people take on your Page), including Post Impression, Page follow/unfollow, Page like/unlike, and more.

Advertisers can view and analyze these events with any of the features already in use in Facebook Analytics.

Facebook Analytics team says that means advertisers can create new audience segments of people who engage in certain ways, track funnel conversion from social engagement to purchase, and compare audience demographics by channel and activity.

Before was only possible to create segments and analyze Facebook Page performance at the post level.