JCDecaux yesterday announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru. The 10-year contract covers the new terminal, which is scheduled to open in early 2025.
As part of this agreement, JCDecaux will continue to enhance the passenger experience at LCY through its iconic, digital, and contextualised advertising offerings. This includes high-profile digital billboards at key customer touchpoints, networks that shadow the passenger journey, and programmatic solutions that integrate DOOH (Digital Out-of-Home) advertising into brands’ omni-channel strategies.
JCDecaux will also leverage its new Airport Audience Measurement system to provide data-driven insights that help advertisers optimize their campaigns and target their audiences more effectively. Additionally, the company will contribute to the airport’s sustainability initiatives through the use of energy-saving technologies and recycling programs.