JCDecaux to install 64 DOOH screens in Galeries Lafayette

JCDecaux today announced the signature of an exclusive contract for in-store digital advertising screens at Galeries Lafayette Paris Hausmann.

According to JCDecaux, the “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.

“We are delighted to roll out this new project with Galeries Lafayette Paris Haussmann, our capital’s internationally renowned iconic department store. This strengthens the long-term partnership between our two groups, notably with the brand campaigns from Groupe Galeries Lafayette on our urban furniture throughout France and internationally. Sharing the same values and the same passion to make French ‘art de vivre’ more accessible, we are delighted to offer fashion, beauty and lifestyle brands a high quality showcase at Galeries Lafayette Paris Haussmann, with our digital, targeted and programmatic media offering,” said Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux.

The screens will be installed on every floor of the department store and will digitalise the customer experience, covering key touch points (entrances and exits, lifts, escalators, etc.)

JCDecaux says the screens will enable Galeries Lafayette to strengthen point-of-sale advertising, to create content that is dynamic and relevant to their customers and to enhance brand communication in line with the image and concept of this department store, which welcomes over 37 million French and international customers per year.

JCDecaux will start the commercial offer of these screens in Q4, this year.