Kiswe launches cloud platform for multi-destination streaming distribution

Kiswe announced on November 18, 2025, the launch of Kiswe Core, a cloud-based platform designed to centralize streaming distribution for content owners managing multiple delivery endpoints. The New Providence, New Jersey-based company positions the platform as infrastructure for automating encoding, formatting, authentication, and delivery of streams to broadcast, social media, streaming platforms, and theatrical venues from a single source feed.

The platform addresses operational challenges as streaming destinations proliferate. Content owners currently navigate disparate technical processes and service providers to deliver properly formatted streams to each distribution partner. Kiswe Core provides centralized management that generates conditioned feeds automatically for any number of distributors, according to the announcement.

CJ 4DPLEX, part of South Korea's CJ Group, demonstrated the platform's capabilities during the 2024 Shinhan SOL Bank KBO Korean Series. The global cinema operator used Kiswe Core to deliver live baseball broadcasts in 4K to more than 100 SCREENX theaters, which feature 270-degree viewing across front and side walls. The platform synchronized multiple camera feeds while maintaining ultra-low latency across the global network, according to David Song, Head of the Original Content Production Team at CJ Group.

Christopher Jackson, Head of Digital Data and Analytics for a major sporting event scheduled in Italy, explained the platform solved specific technical requirements. The project demanded broadcast-quality rendering of rapidly moving 3D graphics into television signals with precise latency and reliability specifications, according to Jackson's statement in the announcement.

The launch represents Kiswe's expansion beyond its existing direct-to-consumer streaming business, now branded as Kiswe Connect. The company's existing D2C solutions have powered streaming partnerships across sports, music, and creator content, including Black Sabbath's final concert, which reached 250,000 fans during a ten-hour livestream.

Glenn Booth, CEO of Kiswe, characterized the platform as combining broadcast precision with cloud scalability. The technology provides content owners control over media distribution while ensuring consistent stream delivery across destinations, according to Booth's statement.

Technical specifications include automated formatting that applies unique graphics, captioning, ad markers, and watermarks to individual streams. Centralized monitoring and unified communication systems enable troubleshooting across multiple concurrent broadcasts. Cloud production tools provide switcher, audio mixer, multiviewer, talkback, chat, and remote talent management capabilities. Authentication and geogating functionality ensures streams reach authorized end users.

The streaming distribution landscape has fragmented substantially as content consumption shifts from traditional broadcast to internet-connected devices. Connected TV officially surpassed combined broadcast and cable television viewing for the first time in May 2025, reaching 44.8% of total television consumption according to Nielsen data. CTV advertising budgets have doubled from 14% of total media spending in 2023 to 28% in 2025, according to industry projections cited across streaming infrastructure announcements.

Content owners bear increasing complexity as distribution outlets multiply. Each platform requires specific technical specifications for video encoding, audio processing, graphics integration, and authentication. Managing these requirements individually consumes technical resources while creating potential points of failure during live broadcasts.

Kiswe's platform competes in an expanding ecosystem of video ad servers and streaming infrastructure providers. Google Ad Manager, FreeWheel's Streaming Hub, Publica by IAS, and SpringServe by Magnite have each developed specialized CTV capabilities targeting different publisher segments. These platforms have introduced machine learning-powered ad pod optimization, universal ad initiatives for cross-publisher targeting, and enhanced server-side ad insertion capabilities throughout 2025.

Live streaming presents distinct technical challenges compared to on-demand content. Simultaneous large audiences generate unpredictable traffic spikes requiring robust content delivery networks. Real-time production workflows demand minimal latency while maintaining broadcast quality across multiple simultaneous outputs. Equipment failures or network interruptions during live events can impact audience experience immediately, creating higher reliability standards than pre-recorded programming.

The platform enables content distribution across diverse endpoints including over-the-top platforms, theatrical exhibition, social media destinations, and linear broadcast. This flexibility addresses content owners' expanding distribution strategies as they seek to maximize reach across fragmented viewing environments.

Sports streaming has experienced substantial growth, with live sports activity more than tripling in the first half of 2025 compared to the same period in 2024, according to data from programmatic platform PubMatic. Multiple streaming services have launched sports-focused offerings, while traditional leagues have explored direct-to-consumer platforms to control distribution and monetization.

Programmatic transactions account for three-fourths of all CTV advertising activity, according to Magnite's analysis. Publishers increasingly seek yield optimization tools as advertising budgets shift to streaming platforms. Technical standardization has emerged as a priority as platforms address operational challenges in advertising infrastructure and content delivery.

Kiswe was founded in 2013 by telecom and sports business leaders Jeong Kim, Wim Sweldens, and Jimmy Lynn. The company operates offices in New Jersey, Belgium, and South Korea. Kiswe's technology has powered streaming experiences for NBA teams, NFL franchises, and entertainment properties. The company reports producing more than 60,000 hours of content reaching 200 countries, generating 53 million hours viewed and 2 billion fan interactions.

The company's existing clients include NBA teams such as the Utah Jazz and Phoenix Suns, plus NFL team Detroit Lions. Kiswe has also provided streaming infrastructure for major entertainment events and creator-led content across multiple platforms.

Industry developments demonstrate increasing sophistication in streaming advertising measurement. Platforms have launched attention-based metrics, deterministic attribution for site visits and conversions, and contextual targeting capabilities using program-level metadata. These measurement capabilities enable advertisers to evaluate streaming campaigns beyond traditional impression and completion rate metrics.

Retail media networks are converging with CTV advertising, combining first-party transaction data with streaming inventory to create performance-driven video advertising. This integration reflects broader industry trends toward attributable outcomes in premium streaming environments.

The launch of Kiswe Core establishes the company's two-product strategy. Kiswe Connect continues serving direct-to-consumer streaming partnerships where content owners control the complete viewer experience through branded platforms. Kiswe Core addresses distribution scenarios where content must reach audiences through third-party exhibitors and platforms.

Content owners maintaining distribution agreements with multiple partners previously required separate encoding and delivery workflows for each relationship. The centralized approach reduces operational overhead while ensuring consistent quality across all outputs. This efficiency becomes particularly valuable for live content where real-time production decisions must propagate across numerous simultaneous streams.

The theatrical distribution capability demonstrated through the CJ 4DPLEX partnership represents an emerging use case for live streaming technology. Cinema operators have begun exploring live event broadcasts as supplementary programming to traditional film exhibition, creating new venue categories for sports, concerts, and special events.

Timeline

• November 18, 2025: Kiswe announces Kiswe Core cloud-based distribution platform
• 2024: CJ 4DPLEX uses Kiswe Core to broadcast KBO Korean Series to 100+ SCREENX theaters
• 2025: Kiswe Connect powers Black Sabbath final concert reaching 250,000 fans worldwide
• May 2025: CTV surpasses broadcast and cable TV at 44.8% of viewing
• July 2025: PubMatic launches AI-powered live sports marketplace as activity triples
• August 2025: Multiple streaming platforms expand CTV advertising capabilities
• October 2025: Magnite introduces machine learning for ad podding
• November 2025: Industry expert warns against treating CTV like display

Summary

Who: Kiswe, a streaming technology company based in New Providence, New Jersey, founded by Jeong Kim, Wim Sweldens, and Jimmy Lynn in 2013. CEO Glenn Booth announced the platform. Early adopters include CJ 4DPLEX of South Korea's CJ Group and projects with major sporting events.

What: Kiswe Core is a cloud-based distribution platform that automates encoding, formatting, authentication, and delivery of streams to multiple destinations from a single source feed. The platform includes automated formatting, continuous monitoring, cloud production tools, and authentication capabilities. Kiswe's existing D2C solutions are now branded as Kiswe Connect, forming a two-product ecosystem.

When: Announced November 18, 2025. CJ 4DPLEX used the platform during the 2024 KBO Korean Series. The launch occurs as CTV viewing reached 44.8% of television consumption in May 2025 and advertising budgets doubled from 14% to 28% of media spending.

Where: The platform operates globally through Kiswe's offices in New Jersey, Belgium, and South Korea. Distribution capabilities span OTT platforms, theatrical venues, social media destinations, and linear broadcast across 200 countries where Kiswe maintains presence.

Why: Content owners face increasing complexity managing multiple distribution partners, each requiring unique technical specifications. Kiswe Core centralizes this process, reducing operational overhead while ensuring consistent quality across platforms. The platform addresses growing demand for multi-platform distribution as streaming fragments traditional broadcast models and live sports activity triples.