Leadpages acquires Glorify to streamline conversion campaigns

Leadpages announced July 16, 2025, its acquisition of Glorify, a design platform for marketing assets that serves more than 300,000 brands, agencies and entrepreneurs. The transaction marks Redbrick's third acquisition of 2025 and creates a unified platform combining landing page creation with visual design tools.

The acquisition addresses the challenge entrepreneurs and small-to-medium businesses face in managing multiple platforms for campaign creation. PPC Land has tracked the increasing consolidation in the martech space as companies seek to reduce platform friction for marketers.

"Right now, AI is democratizing technology through point solutions, but that's only compounding the long-standing challenge entrepreneurs and SMBs face in juggling multiple platforms to build a campaign," said Michael Sacca, CEO of Leadpages. Sacca was appointed CEO in May 2024, bringing over two decades of leadership experience from companies including Dribbble and Crew.

The integration enables users to design visuals, build landing pages, and launch campaigns within a single workflow. This eliminates the need for multiple platforms while offering a no-code solution for customer acquisition and conversion.

Omar Farook, CEO of Glorify, emphasized the personalization challenge facing marketers. "Marketers invest heavily to attract customers across paid channels like social and search, but personalization often ends at the click," he said. "With budgets under pressure, this merger brings together two performance marketing leaders to help brands of all sizes scale full-funnel experiences to drive revenue."

Summary

Who: Leadpages, a Redbrick portfolio company, acquired Glorify, a design platform serving 300,000+ users

What: Strategic acquisition creating unified marketing platform combining landing page building with visual design tools

When: Announced July 16, 2025, with integration planned for Q3 2025

Where: Minneapolis-based Leadpages acquiring design platform to serve global customer base

Why: Address entrepreneur challenges managing multiple platforms for campaign creation while expanding Redbrick's martech portfolio following similar acquisitions of Quartz and Paved in 2025

Technical integration details

Glorify's design tools are now integrated into the Leadpages platform, streamlining campaign creation workflows. The platform serves enterprise clients including Shopify and eBay alongside smaller businesses seeking conversion-optimized landing pages.

The combined platforms serve more than 300,000 brands, agencies, and entrepreneurs, who can expect a seamless transition with expanded access to the full suite of conversion-driven tools. Users will receive access to both companies' template libraries and design capabilities through their existing Leadpages accounts.

Future development plans include AI-powered design automation and smart content suggestions. These features align with broader industry trends toward AI-assisted marketing tools, as documented in PPC Land's coverage of marketing automation developments.

Redbrick's acquisition strategy

This marks Redbrick's third acquisition of 2025, following its acquisitions of digital media company Quartz and programmatic newsletter platform Paved. The portfolio company, based in Victoria, Canada, focuses on building, acquiring, and supporting innovative businesses in the digital marketing sector.

Redbrick acquired Leadpages in March 2020, marking a strategic shift for the Minneapolis-based company from a landing page builder to a complete lead generation platform. The acquisition of Glorify continues this expansion into adjacent marketing technologies.

The broader portfolio includes Shift, Delivra, and Animoto, creating a collection of tools targeting digital entrepreneurs and marketing professionals. This strategy mirrors other martech consolidation moves tracked by industry analysts.

Market context and competitive landscape

The acquisition occurs as marketing teams face increased pressure to demonstrate return on investment while managing complex technology stacks. Recent analysis shows accelerated consolidation in the martech sector, with companies seeking to offer more comprehensive solutions.

Glorify competes in the design platform space alongside Canva and other visual content creation tools. The platform simplifies design creation for marketers and small businesses, focusing on product images, marketing assets, and social media graphics without sacrificing quality.

Leadpages, founded in 2012, has evolved from a simple landing page builder to a comprehensive lead generation platform. The company is a three-time Inc. 500 company and maintains Certified B Corporation status as part of the Redbrick portfolio.

Industry implications

The merger reflects broader trends in marketing technology toward platform consolidation and workflow integration. PPC Land has documented similar moves by companies including Optimizely and Viant Technology, each seeking to reduce friction in marketing workflows.

Marketing professionals increasingly seek unified platforms that eliminate the need to manage multiple tools for campaign creation, execution, and optimization. The integration of design and landing page capabilities addresses this demand while maintaining the no-code approach both platforms emphasized.

The acquisition also highlights the growing importance of visual content in digital marketing campaigns. As social media and search advertising increasingly rely on visual elements, the ability to create professional designs within campaign management platforms becomes more valuable.

For the broader marketing community, this consolidation represents a shift toward fewer, more comprehensive platforms rather than best-of-breed point solutions. This trend requires marketing teams to evaluate whether integrated platforms or specialized tools better serve their specific needs.

Financial terms of the acquisition were not disclosed. Both companies will maintain their existing customer support and service levels during the integration process.

Key Terms Explained

Conversion-Driven Campaigns: These are marketing initiatives specifically designed to move prospects through the sales funnel toward a desired action, such as making a purchase, signing up for a service, or downloading content. Unlike awareness campaigns that focus on brand recognition, conversion-driven campaigns prioritize measurable outcomes and return on investment. They typically employ landing pages, targeted messaging, and optimized user experiences to maximize the percentage of visitors who complete the intended action.

Lead Generation Platform: A comprehensive software solution that combines multiple tools and features to attract, capture, and nurture potential customers throughout the sales process. These platforms typically include landing page builders, form creation tools, email marketing capabilities, and analytics dashboards. They differ from simple lead capture tools by providing end-to-end functionality for managing prospects from initial contact through conversion, often integrating with customer relationship management systems.

No-Code Solution: Technology platforms that enable users to build functional applications, websites, or marketing assets without writing traditional programming code. These solutions use visual interfaces, drag-and-drop functionality, and pre-built templates to democratize software creation. For marketing teams, no-code tools eliminate dependence on developers for creating landing pages, forms, and basic integrations, significantly reducing time-to-market for campaigns.

Martech Consolidation: The ongoing trend in the marketing technology industry where companies acquire or merge with other platforms to create more comprehensive solutions. This consolidation addresses the challenge of "martech stack sprawl," where marketing teams manage dozens of disconnected tools. By combining multiple capabilities into single platforms, companies aim to reduce complexity, improve data integration, and provide more streamlined user experiences.

Full-Funnel Experiences: Marketing strategies that address every stage of the customer journey, from initial awareness through post-purchase retention. These experiences ensure consistent messaging and seamless transitions between touchpoints, whether prospects encounter the brand through advertising, social media, email, or direct website visits. Full-funnel approaches recognize that modern customers interact with brands across multiple channels before making purchasing decisions.

Performance Marketing: A results-oriented advertising approach where marketers pay only when specific actions are completed, such as clicks, leads, or sales. This model emphasizes measurable outcomes over traditional brand awareness metrics, allowing for precise calculation of return on advertising spend. Performance marketing typically involves platforms like Google Ads, Facebook Ads, and affiliate networks that offer detailed tracking and attribution capabilities.

Programmatic Newsletter Platform: Automated systems that enable publishers and brands to monetize email newsletters through targeted advertising. These platforms use data about subscriber behavior, demographics, and interests to serve relevant ads within newsletter content. Programmatic technology automates the buying and selling process, similar to display advertising, allowing for real-time bidding and optimization based on performance metrics.

Point Solutions: Specialized software applications designed to address specific, narrow business problems rather than providing comprehensive functionality. In marketing technology, point solutions might focus exclusively on email marketing, social media management, or analytics. While these tools often excel in their specific areas, they can create integration challenges when marketing teams need to connect data and workflows across multiple platforms.

B Corporation Certification: A designation awarded to companies that meet rigorous standards for social and environmental performance, accountability, and transparency. Certified B Corporations balance profit with purpose, legally committing to consider the impact of their decisions on workers, customers, suppliers, community, and the environment. This certification has become increasingly important for companies seeking to demonstrate corporate responsibility and attract socially conscious customers and employees.

Best-of-Breed vs. Integrated Platforms: A strategic technology decision between selecting specialized tools that excel in specific functions (best-of-breed) versus comprehensive platforms that offer multiple capabilities within a single system (integrated). Best-of-breed approaches potentially provide superior functionality in each area but require complex integrations and data management. Integrated platforms offer convenience and unified data but may compromise on the depth of features in specific areas.

Timeline

• 2012: Leadpages founded in Minneapolis, Minnesota
• March 2020: Redbrick acquires Leadpages, initiating platform expansion
• May 2, 2024: Michael Sacca appointed as Leadpages CEO
• Early 2025: Redbrick acquires Quartz and Paved
• July 16, 2025: Leadpages announces Glorify acquisition
• Q3 2025: Integration of design tools into Leadpages platform expected