LinkedIn creates an Audience Engagement API

LinkedIn created an Audience Engagement API. The first partners with access are Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr. LinkedIn Audience Engagement API helps advertisers to discover new audiences who have high engagement with topics and articles related to the industry. This also helps advertisers to discover new groups that they can engage with for the next marketing campaign.

“As a strategic partner of LinkedIn, we are thrilled to be one of the first partners to have access to LinkedIn’s Audience Engagement API to deliver added value to our Hootsuite Impact customers. The added capabilities will enable Hootsuite Impact customers to discover new audiences to improve campaign targeting while increasing organic and paid performance on LinkedIn,” said Stefan Krepiakevich, VP, Alliances, Hootsuite.

“We’re excited to blend LinkedIn insights with Amobee’s Brand Intelligence solution to give a new perspective into professional content and engagement trends. This unique collaboration allows Amobee to paint a more holistic picture for clients and provide them with expanded layers of insight that guide their marketing strategies,” said Johnny Horgan, Senior Vice President of Social Sales and Partnerships at Amobee.

The companies with access to the LinkedIn Audience Engagement API are participaticing in the LinkedIn Partner Program, in the category of Audience Engagement. When in this category, the LinkedIn partners offer audience discovery, content recommendations, and industry benchmarking.

LinkedIn says the API only provides aggregated insights that do not identify single members. The access to the Linkedin Audience Engagement API is limited to a small subset of partners.