LinkedIn introduces Website Actions for simplified B2B website tracking

LinkedIn this week launched Website Actions, a tool to simplify website tracking for B2B marketers using the Insight Tag.

Problem: Traditionally, tracking website actions required complex codes and individual conversion rules, burdening engineering teams and hindering marketing efforts.

Solution: Website Actions automatically captures and measures website actions without additional codes, enabling:

• Stronger retargeting: Create targeted campaigns based on button clicks and page views.
• Accurate measurement: Get precise data on campaign impact.
• Budget optimization: Allocate resources based on valuable actions.

Benefits:

• Increased conversion rates
• Boosted ROI
• Streamlined data analysis

Success Stories:

• Cognism: 3x increase in conversions, 135% boost in CTR.
• Bottomline: 50% increase in CTR compared to benchmark.
• LinkedIn Marketing Labs: 83% increase in course completions, 1.02% ad CTR.

Getting Started: Log in to Campaign Manager to access Website Actions and unlock valuable insights for B2B marketing success.

Common Issues of Website Actions

• Missing Buttons/Pages:
  • Not shown if in an iframe.
  • Might be hidden due to low clicks/visits.
  • Not tracked on subdomains without the Insight Tag.
• No Website Actions:
  • Check Insight Tag installation and activity.
  • Wait 24h after installation and ensure website traffic.
  • Refresh the page.
  • Contact support if issues persist.
• Low Audience Count:
  • Audience count reflects actions after audience creation, not the whole 30-day dashboard period.
  • Audience count only includes LinkedIn members (not all website visitors).