Looker Studio expands capabilities with new features and partner connectors
Looker Studio's July 2024 update enhances Google Ads integration and adds new partner connectors for Facebook Ads, Wrike, SurveyMonkey, and more.
Google yesterday released an update to Looker Studio, its cloud-based data visualization and business intelligence platform. This update introduces new functionalities designed to enhance user experience and expand data exploration capabilities.
Enhanced Google Ads Integration
The update introduces support for several Google Ads location extension fields within the Google Ads and New Search Ads 360 connectors. These fields include:
- Address Line 1 & 2
- Business Name
- City
- Country Code
- Phone Number
- Postal Code
- Province
By incorporating these location-specific details into Looker Studio reports, businesses can gain deeper insights into the performance of their geographically targeted advertising campaigns.
Expanding Partner Connector Ecosystem
This Looker Studio update also welcomes a significant expansion of its partner connector library. Ten new partner connectors are now available in the Looker Studio Connector Gallery, providing seamless integration with various marketing, sales, and productivity platforms. Here's a list of the newly added connectors:
- Facebook Ads (By DAXRM)
- Pitchbox Daily Outreach Activity (By Pitchbox)
- Wrike (By Windsor.ai)
- Cart.com (By Windsor.ai)
- Metabase (By Windsor.ai)
- SurveyMonkey (By Windsor.ai)
- Okta (By Windsor.ai)
- Chargebee (By Windsor.ai)
- MailerLite (By Windsor.ai)
- ClickUp (By Windsor.ai)
These new connectors allow users to import data directly from these popular platforms into Looker Studio, enabling them to create comprehensive reports and dashboards that combine data from various sources.
The July 18, 2024 update to Looker Studio strengthens the platform's capabilities for data exploration and visualization. The expanded support for Google Ads location extensions and the introduction of new partner connectors empower users to leverage a wider range of data sources and create more insightful reports to drive informed business decisions. As Looker Studio continues to evolve, staying informed about updates through the provided resources will ensure users can take full advantage of the platform's ever-expanding functionalities.