By Luís Daniel Rijo in Data News — Mar 25, 2024

Lumen announces native billing integration with The Trade Desk

This integration enables users to effortlessly activate attention-first measurement for both display and video ad groups with a simple toggle within The Trade Desk interface.

Native billing integration with The Trade Desk

Lumen today announced that billing for its attention solutions is now available directly through The Trade Desk platform. This integration enables users to effortlessly activate attention-first measurement for both display and video ad groups with a simple toggle within The Trade Desk interface.

With this native integration, The Trade Desk users can activate Lumen's attention metrics across their campaigns with just a few clicks. To get started, users can navigate to the "Manage Fees & Rates" section within The Trade Desk's Ad Group tab to enable Lumen's measurement.

By integrating Lumen's attention measurement, advertisers gain access to the only attention solution validated and audited by PwC. Drawing from the world's largest eye-tracking dataset and over 20 billion attentive impressions, Lumen's technology delivers insight into whether an ad was actually seen and for how long.

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