Magnite expands programmatic advertising on Samsung TV Plus in Southeast Asia

On January 15, 2025, Magnite (Nasdaq: MGNI), the world's largest independent sell-side advertising company, announced a strengthened partnership with Samsung Ads. This collaboration aims to empower programmatic advertising on Samsung TV Plus inventory across Singapore, Thailand, and the Philippines for the first time. According to the press release, advertisers can now leverage programmatic access to premium video inventory on Samsung's free ad-supported streaming TV (FAST) service, Samsung TV Plus, which launched across Southeast Asia in late 2024.

Samsung TV Plus is currently available on millions of Samsung Smart TVs in Singapore, Thailand, and the Philippines. The built-in streaming service provides free, instant access to a wide range of live TV channels spanning entertainment, news, movies, and more. Popular channels such as MythBusters, Survivor, Deal or No Deal, and Red Bull TV are just a few of the initial offerings on the platform, with more global and local channels expected to launch in early 2025.

This new partnership between Magnite and Samsung Ads signifies the first opportunity for advertisers to programmatically access Samsung TV Plus' premium and growing in-stream inventory. Gavin Buxton, Managing Director, Asia at Magnite, highlighted the significance of this collaboration, stating, “The powerful combination of Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia represents a significant market opportunity. Samsung is uniquely positioned to capitalize upon this transformation, and we are excited to expand our relationship with them. We look forward to working with Samsung to drive results as they leverage our leading streaming technology to help streamline programmatic activation of premium inventory on Samsung TV Plus."

Alex Spurzem, Managing Director, Samsung Ads Southeast Asia and Oceania (SEAO), emphasized the vast potential of the FAST service in the region, stating, “Launching our FAST service, as well as native and in-stream ads, in just 12 months reflects the huge opportunity we see in the region. Seven in ten TV viewers already watch ad-supported streaming content and our FAST service gives advertisers a new way to reach this audience. As we scale Samsung TV Plus, Magnite will play a pivotal role by making it programmatically available to brands and agencies across multiple Southeast Asia countries."

Magnite (NASDAQ: MGNI) is the world's largest independent sell-side advertising company. Publishers use Magnite's technology to monetize their content across various screens and formats, including CTV, online video, display, and audio [1]. Leading agencies and brands worldwide trust Magnite's platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. The company has a global presence with offices located in North America, EMEA, LATAM, and APAC.

Samsung Ads offers Advanced TV advertising solutions at scale on the world's most intelligent connected audience platform. Their smart TV advertising solutions are built on a unique source of TV data from millions of Smart TVs across several countries in Southeast Asia. Samsung Ads provides advertisers with a holistic view, connecting linear, OTT, and gaming to help brands understand the complete advanced TV landscape. Brands leverage Samsung Ads' managed service and programmatic offerings to achieve incremental reach, complement linear TV campaigns, manage frequency, target hard-to-reach audiences, and most importantly, measure outcomes. Launched in the US in 2015, Samsung Ads now operates in North and Latin America, Europe, South Korea, ANZ, Southeast Asia, and India. Samsung Ads is a division of Samsung Electronics, the world's #1 TV manufacturer.