Magnite reports solid Q1 2024 results, exceeding CTV revenue guidance
The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.
Magnite (NASDAQ: MGNI), a sell-side advertising company, yesterday released its financial results for the first quarter of 2024. The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.
Revenue Growth: Magnite's total revenue for Q1 2024 reached $149.3 million, reflecting a 15% year-over-year increase. This positive performance indicates a healthy advertising market at the start of 2024.
Contribution ex-TAC Growth: Contribution ex-TAC (Transaction Adjusted Contribution Margin), a key profitability metric that excludes traffic acquisition costs, grew 12% year-over-year to $130.6 million.
Strong CTV Performance: Magnite's CTV business, a major growth driver, delivered a significant upside. Contribution ex-TAC attributable to CTV reached $54.9 million, exceeding the company's own guidance range of $49.0 million to $51.0 million and representing an 18% year-over-year increase. This growth is attributed to factors like strong ad serving performance and a positive impact from live sporting events like March Madness.
Digital Video Plus (DV+) Growth: Magnite's DV+ platform, which focuses on programmatic advertising opportunities across digital video beyond CTV, also performed well. Contribution ex-TAC attributable to DV+ reached $75.7 million, reflecting a 9% year-over-year increase, aligning with the company's guidance of $73.0 million to $75.0 million.
Profitability: While Magnite reported a net loss of $17.8 million, this represents a significant improvement compared to the net loss of $98.7 million in Q1 2023. Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), another profitability metric often favored by investors, reached $25.0 million, resulting in an Adjusted EBITDA margin of 19%.
Looking Ahead
Raised Full-Year Guidance: Magnite raised its full-year 2024 guidance based on the strong Q1 performance. Contribution ex-TAC is now expected to grow at least 10%, with CTV expected to outperform DV+. Additionally, the company anticipates an increase in Adjusted EBITDA margin expansion and growth in free cash flow.
Market Consolidation: Magnite acknowledges a trend towards consolidation within the sell-side advertising space. The company believes its technical capabilities, scale, and ability to deliver optimal monetization for publishers position it well to capture market share gains in this evolving landscape.
Impact on Marketers: Magnite's strong Q1 performance reinforces the growing importance of CTV advertising. Marketers should consider allocating a portion of their advertising budgets to CTV to reach audiences who are increasingly consuming content through connected TVs. Magnite's results also highlight the ongoing consolidation within the advertising technology (ad tech) space. Marketers may need to stay updated on industry trends and potential platform mergers to ensure they are partnering with the most effective solutions for their advertising needs.