Marketo Promotes Chandar Pattabhiram to Chief Marketing Officer

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Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the promotion of Chandar Pattabhiram to senior vice president and chief marketing officer (CMO), effective immediately. The appointment follows the decision of Sanjay Dholakia to leave Marketo in order to spend more time at home with his family. In addition, Chief Administrative Officer (CAO) Fred Ball will also be leaving the company. Pattabhiram will report to CEO Phil Fernandez and sit on Marketo’s executive staff.

Pattabhiram, who was previously group vice president of marketing, will continue to position Marketo as the marketing industry’s innovation leader and best solution for high-growth and enterprise businesses. Since joining Marketo in 2014, Pattabhiram has built Marketo’s product, solution, and corporate marketing teams, and most recently led the successful rollout of Marketo’s new go-to-market solutions aimed to deliver more value to customers and the company. A seasoned enterprise executive, he was previously with Badgeville where he oversaw the company’s worldwide marketing efforts including product and corporate marketing and demand generation. Prior to that he served as vice president of product and channel marketing for IBM Cast Iron. Pattabhiram also spent time at Andersen Consulting as an advisor to Fortune 500 companies in the high-tech, retail, and oil and gas industries.

“I am excited to welcome Chandar into his role as Marketo’s CMO. Over the past two years, we’ve worked closely together as he has enthusiastically led our company’s strategic product and corporate marketing initiatives, driving impact across the entire business. I am confident in his ability to guide our marketing arm as Marketo continues to grow and scale,” said Phil Fernandez, CEO. “Likewise, it has been a privilege to work with Sanjay over the last five years building our business, our brand, and the Marketing Nation®. Both Sanjay and Fred have made invaluable contributions to Marketo’s success, and the company would not be where it is today without their leadership. I thank them for their dedication to Marketo and its employees, customers, and partners, and wish them the best in their future endeavors.”

“I have been thrilled these past years to watch Chandar’s impact on our business and his growth as a leader. Chandar’s passion, determination, and dedication to Marketo is unmatched, and he will no doubt take this company and organization to the next level of growth and success,” said Dholakia. “My time at Marketo has been the great privilege of my career, working with and marketing to some of the world’s smartest and most innovative marketers. I know that Chandar will feel the same.”

After five years with the company, the transitions for Dholakia and Ball were, individually, part of long-standing succession plans developed by Marketo leaders. Both executives agreed to remain through the company’s acquisition by Vista Equity Partners to ensure a smooth transition for the next phase of leadership. Dholakia, who joined Marketo through the acquisition of Crowd Factory in 2012, departs after leading Marketo’s marketing department through its worldwide expansion and IPO. Ball, who was CAO, spent five years as Marketo’s chief financial officer, guiding the company through its successful IPO in 2013 and through a period of rapid financial growth, as company revenue grew from $14 million in 2010 to $210 million in 2015.

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