MediaMath is exploring strategic options that include a debt restructuring, or a potential sale, Digiday yesterday reported. MediaMath appointed the investment bank Centerview Partners to explore the strategic options.
In April, this year, MediaMath axed 8% of their staff, AdExchanger reported. According to LinkedIn, MediaMath has around 600 employees, half of the people that work for the competitor The Trade Desk.
MediaMath is a DSP able to run multi environment campaigns across web, app, digital out of home, and connected tv. Recently, TVSquared expanded the partnership with MediaMath to include Europe and Asia.
MediaMath raised $225 million in new financing back in 2018, an investment led by Searchlight Capital Partners. According to MediaMath, the financing brought MediaMath’s total capital invested to over $500 million.
Last year, Gartner put MediaMath in the group of leaders in Ad Tech, side by side with The Trade Desk, Google, Adobe, and Adform.
From the five leaders of ad tech, Google and Adobe are the giants. Adobe has currently a market cap of $189.61 billion and Google has a market cap of $984.392 billion.
The Trade Desk got listed in the stock exchange in 2016. The Trade Desk has today a market cap of over $16 billion. Adform, back in 2018, has postponed the listing in Nasdaq Copenhagen. This year, Adform changed the CEO.