Mediaocean and Magnite partner to streamline streaming TV advertising

Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.

The integration gives Prisma users direct access to premium video sellers through Magnite's ClearLine solution. This expands upon an existing 2023 deal focused on streamlining local TV buying.

Key Benefits

• Direct Inventory Access: Buyers gain direct access to premium video inventory on Magnite's platforms, reaching over 90% of ad-supported CTV viewers in the US.
• Top Publishers: Inventory from leading publishers like A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, LG Ad Solutions, VIZIO, Warner Bros. Discovery, and more.
• Automation and Efficiency: Streamlined processes for buying streaming inventory directly from sellers, saving time and resources.

"Our partnership with Mediaocean is another innovative step forward to meet the needs of the industry, while also respecting the well-established processes developed over decades in television advertising,” said Sean Buckley, Chief Revenue Officer at Magnite. “This integration is a win-win, providing TV buyers with the cost-effective automation they desire, and media owners with full control over their direct connections with those buyers.”

"We welcome the news of Magnite and Mediaocean's partnership to bring more simplification to a complex marketplace,” said Andrew Meaden, Global Head of Investment at GroupM. “The integration of Prisma and ClearLine will bring more automation to TV buying and further dissolve the divide between linear and streaming ad investment. By reducing the resources needed to oversee complex supply paths, our teams can focus on innovation and driving results for our clients."