Skip to content
Social 2 min read

Meta adds Custom Offer Details to Instagram Ad CTAs

Instagram Ad CTA
Instagram Ad CTA

Meta is introducing a new feature that allows advertisers to showcase custom offer details, like discounts, directly on Instagram ad call-to-action (CTA) buttons. This update could significantly enhance ad performance by highlighting promotions and potentially increasing user engagement.

Key features of the new feature

Benefits for Advertisers

Limitations of the new feature

How to Use the New Feature

  1. Create a new ad campaign in Ads Manager.
  2. Choose an objective compatible with this feature, such as Traffic, Engagement, Leads, or Sales.
  3. If your objective is Sales, ensure "Use a catalog" is disabled at the campaign level.
  4. Complete the campaign details, including A/B testing and budget allocation (if applicable).
  5. Select "Website" as the conversion location within the campaign.
  6. At the ad set level, define your budget, schedule, audience targeting, and placements.
  7. Under the ad level settings, choose the Facebook Page and/or Instagram account you want to represent the ad.
  8. Navigate to the "Ad sources" section and enter a website URL. This will allow Meta to automatically populate offer details from your website.
  9. Within the ad setup section, choose "Manual upload" for the creative source and select "Single image or video" for the format.
  10. There are two scenarios depending on whether Meta finds offers from your website URL:

Scenario 1: Offers Found from Website URL

Scenario 2: No Offers Found from Website URL

The introduction of custom offer details on Instagram ad CTAs is a promising development for Meta advertisers. This feature has the potential to increase user engagement and click-through rates by highlighting enticing promotions directly within the ad itself. While currently limited to single-media ads on Instagram Stories, future expansion to other ad formats and placements across Meta's platforms is a distinct possibility.


Subscribe to our newsletter