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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Mar 17, 2026 The science of too many choices: what Sheena Iyengar's research means for marketers
Person frozen before endless jam shelves vs. confidently choosing from six jars.

Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.

AI   -   Mar 17, 2026 Wunderkind's 2026 guide: the last-click model is finally breaking
Wunderkind's 2026 performance marketing guide cover on identity, AI, and channel strategy.

Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.

User stuck in mud between ad-filled corridor and blocked path in a digital data labyrinth.
Social   -   Mar 17, 2026 Meta's consent-for-ads model still falls short, says EU consumer body

BEUC today published a 13-page analysis finding Meta's January 2026 consent-for-ads update still violates the DMA, GDPR, and Unfair Commercial Practices Directive.

by Luis Espada
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Social   -   Mar 17, 2026 Meta's consent-for-ads model still falls short, says EU consumer body
User stuck in mud between ad-filled corridor and blocked path in a digital data labyrinth.

BEUC today published a 13-page analysis finding Meta's January 2026 consent-for-ads update still violates the DMA, GDPR, and Unfair Commercial Practices Directive.

by Luis Espada
Data   -   Mar 17, 2026 The science of too many choices: what Sheena Iyengar's research means for marketers
Person frozen before endless jam shelves vs. confidently choosing from six jars.

Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.

by Luis Espada
AI   -   Mar 17, 2026 Wunderkind's 2026 guide: the last-click model is finally breaking
Wunderkind's 2026 performance marketing guide cover on identity, AI, and channel strategy.

Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.

by Luis Espada
Data   -   Mar 17, 2026 Cloudflare refuses to back down on Italy's €14M Piracy Shield fine
Cracked shield with chains at Rome's Colosseum symbolizing Italy's Piracy Shield internet battle

Cloudflare appeals €14 million Piracy Shield fine from Italy's AGCOM, challenging a blocking system that takes down legitimate websites without due process.

by Luis Espada
AI   -   Mar 16, 2026 Google finally adds Gemini API spend caps - after billing chaos hit devs
Google AI Studio Spend tab showing monthly spend cap set to $10 with $0.07 used on Paid tier 1

Google launches Gemini API Project Spend Caps and revamped Usage Tiers in AI Studio after a 2025 billing bug charged developers thousands for unused services.

by Luis Espada
Data   -   Mar 15, 2026 Sprinklr closes fiscal 2026 with $857M revenue - but growth is slowing
Sprinklr fiscal 2026 results: AI platform data streams and financial charts in control room.

Sprinklr posts $857.2M revenue and a $200M buyback for fiscal 2026, yet guidance signals near-flat growth, declining churn and rising AI costs cloud the outlook.

by Luis Espada
Video   -   Mar 15, 2026 OpenX and TVision bring real-time attention targeting to CTV buyers
Person watching TV with real-time CTV attention data signals flowing toward programmatic ad system.

OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.

by Luis Espada
Data   -   Mar 15, 2026 Apple cuts App Store China fees: what the 25% rate means for developers
Apple cuts App Store China fees: what the 25% rate means for developers

Apple this week reduced App Store commissions in China to 25% for standard transactions and 12% for small businesses, following regulator discussions. Here's what changes and why it matters.

by Luis Espada
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