Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Feb 07, 2026 Google researchers question advertising frequency orthodoxy in new analysis

Advertising frequency diminishing returns visualized through ripple effect data representation

Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations.

by Luis Rijo

Data - Feb 07, 2026 Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking

Breaking chain showing fragile hardcoded UTM parameters versus robust dynamic ValueTrack macros

Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures.

by Luis Rijo

Data - Feb 06, 2026 When no one's in charge: time-tracking firm fined for blocking wage data

Norwegian DPA fines Timegrip €25,000 for refusing 80 employees their time records after employer bankruptcy, establishing processor liability rules.

by Luis Rijo

Data - Feb 03, 2026 CIMM picks six startups reshaping TV measurement with AI and privacy tech

Six startup founders display holographic measurement technologies in modern boardroom at dusk

Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.

by Luis Rijo

Data - Feb 03, 2026 AudienceProject simplifies cross-media reporting with single-page builder

AudienceProject's new single-page report builder interface showing unified campaign configuration workflow

AudienceProject redesigned its report creation interface, eliminating multi-tab workflows and reducing manual configuration errors across measurement campaigns.

by Luis Rijo

Data - Feb 03, 2026 AppLovin CEO defends business model as transparency questions mount

Magnifying glass examining fragmented data amid question marks symbolizes ad transparency concerns

AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.

by Luis Rijo

Data - Feb 02, 2026 Austrian regulator orders Microsoft to stop tracking school children

Student surrounded by tracking cookies from Microsoft 365 Education software in schools

Austrian Data Protection Authority rules Microsoft 365 Education illegally tracked students without consent. Company has four weeks to comply with GDPR.

by Luis Rijo

Data - Feb 02, 2026 Google expands tag gateway reach with Akamai CDN integration

Google tag gateway routes measurement through advertiser domains via Akamai, Cloudflare, and GCP CDNs.

Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.

by Luis Rijo

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