Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Feb 26, 2026 CJEU takes on FATCA: EU's top court to rule on banking data sent to the US

Scales of justice weigh banking files against an EU passport over a stormy Atlantic Ocean.

The Court of Justice of the EU today registered case C-804/25, putting 13 questions on FATCA's compatibility with GDPR and EU privacy law before its judges.

by Luis Rijo

Data - Feb 26, 2026 France's CNIL puts session replay tools under the privacy microscope

Hand on laptop trackpad with digital tracking overlay and French flag, session replay concept.

France's CNIL today launched a public consultation on session replay tools, setting strict consent and data minimization rules for website tracking technology used by millions of sites.

by Luis Rijo

Data - Feb 25, 2026 AudienceProject and The Trade Desk unite on CTV measurement across Europe

AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe.

by Luis Rijo

Data - Feb 25, 2026 Kantar Media exits Kantar Group and relaunches as Fifty5Blue

Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.

by Luis Rijo

Mixed Reality - Feb 25, 2026 California bill targets secret recordings by smart glasses in workplaces

Smart glasses with glowing red LED recording indicator in a dimly lit office setting.

California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.

by Luis Rijo

Data - Feb 24, 2026 Google sued over RTB data transfers to Baidu, ByteDance, and Temu

Cracked phone screen showing US and China flags over red circuit board traces.

A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.

by Luis Rijo

Data - Feb 24, 2026 Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP

B2B marketing data streams converging into a central AI node across multiple platforms.

Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

by Luis Rijo

Data - Feb 23, 2026 Infillion buys Catalina to lock in $600B in annual purchase data

Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.

by Luis Rijo

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