The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.
Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.
Microsoft Advertising is retiring its SOAP API by January 31, 2027, with new features exclusive to REST from October 1, 2026. Here is what changes and when.
Microsoft Advertising is retiring its SOAP API by January 31, 2027, with new features exclusive to REST from October 1, 2026. Here is what changes and when.
Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.
Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.
Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
Utiq integrates deterministic, telco-powered identity across Snack Media's 400-property sports publisher network, covering 110 million monthly users in the UK.
Three plaintiffs allege Ace Hardware's cookie banner was fake - Google Analytics and Bazaarvoice kept firing even after opt-out, violating federal wiretap law.
IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations.
