MGID launches MGID+: All-in-One Solution for premium publishers

MGID, a global advertising platform, this week announced the launch of MGID+, a comprehensive solution designed to address the evolving needs of premium publishers in the digital landscape. This new offering comes at a time when publishers face increasing challenges in maintaining sustainable revenue streams and adapting to rapid changes on the open web.

MGID+ integrates monetization, audience acquisition, and audience engagement tools into a single suite, enhanced by real-time data on advertising, website, and content performance. The platform was developed in response to insights gathered from extensive discussions with hundreds of publishers, who identified key challenges in the current publishing ecosystem.

According to MGID, publishers are grappling with fierce competition from social platforms, the need to adhere to data privacy regulations, and the complexities of maintaining up-to-date tech stacks. MGID+ aims to address these issues through a range of robust tools designed to help publishers sustain revenue, acquire audiences, and engage readers effectively.

The new platform offers several key features to support publishers:

1. Sustaining Revenue:
   • Campaign Studio: Enables the launch of direct native campaigns from buyers without third-party vendors, giving publishers full control over their ads.
   • Contextual Intelligence: Provides effective cookieless targeting aligned with Seller-Defined Audience principles, preserving publishers' exclusivity over audience data and intellectual property.
2. Acquiring Audiences:
   • Content Syndication and External Audience Exchange: Helps publishers find new, engaged readers while reducing dependence on search and social platforms.
   • Core Web Vital and SEO Recommendations: Optimizes technical aspects of publishers' webpages to drive traffic.
3. Engaging Readers:
   • Personalized Content Recommendations: Encourages audiences to remain on-site.
   • Audience Hub: Drives users back to the website using personalized push notifications.
   • Analytics Hub: Provides a comprehensive overview of backend operations, allowing publishers to track and analyze content performance for data-driven decision-making.

Sergii Denysenko, CEO of MGID, emphasized the collaborative nature of MGID+'s development, stating, "We have worked closely with hundreds of publishers to develop this unique solution, and are proud of how precisely it tackles the core issues faced by our digital publishing partners."

Denysenko also highlighted the potential benefits for advertisers and brands, noting that MGID+ will provide access to high-quality audiences and ad slots with advanced brand safety measures. He expressed confidence that the solution would bring significant advantages to publishers, advertisers, and readers alike.

MGID, headquartered in Santa Monica, California, has a global presence with 18 offices worldwide. The company has experienced double-digit year-on-year growth for five consecutive years, attributing this success to its investments in technology, talent, and strategic partnerships. As MGID continues to expand its reach across North and South America, Europe, and Asia, it remains committed to sustainable, profitable growth and continuous product evolution.

The launch of MGID+ comes three months after MGID's partnership announcement with Memorable, an AI company, to enable AI-driven predictive performance analysis for advertisers. This partnership, revealed on June 25, 2024, demonstrates MGID's ongoing efforts to enhance its offerings and adapt to the changing digital advertising landscape.

Key facts about MGID and MGID+

• Launch Date: September 11, 2024
• Target Users: Premium publishers
• Key Features: Monetization, audience acquisition, and audience engagement tools
• Data Integration: Real-time data on advertising, website, and content performance
• Development Process: Based on discussions with hundreds of publishers
• Company Headquarters: Santa Monica, California
• Global Presence: 18 offices worldwide
• Growth: Double-digit year-on-year growth for five consecutive years
• Recent Partnership: Collaboration with Memorable for AI-driven predictive performance analysis (announced June 25, 2024)