MGID this week announced that is now billing 100% viewable native ad impressions. According to MRC, an ad impression is classed as viewable when 50% shows on the browser window, but MGID is offering a 100% native ad viewability, a higher standard adopted by many advertisers and agencies.
“For media buyers, we ensure they only pay for the ads that have been viewed, rather than ad requests or accidental clicks. Furthermore, fewer impressions counted will result in higher bids for publishers, hence a higher CPM; therefore, it is a win-win for the native ecosystem,” said Sergii Denysenko, Chief Executive Officer at MGID Global.
MGID is a native ad network. MGID was founded in 2007, has headquarters in Los Angeles, and has with additional offices in Europe and APAC.