MGID partners with Netpoint Media for native advertising in Germany

MGID, a global advertising platform specializing in native advertising, today announced a partnership with Netpoint Media, a digital marketer based in Germany. This collaboration, revealed in Berlin, aims to monetize approximately 25 websites from Netpoint Media's portfolio initially, with plans for continuous expansion.

According to the announcement, the partnership focuses on both desktop-specific advertising spaces and mobile inventory. MGID will support Netpoint Media with tailored advertising solutions to increase revenue. These services include executing directly sold campaigns, promoting individually branded content, providing data for content and ad optimization, and internal recirculation for personalized content recommendations on respective websites.

Netpoint Media GmbH's portfolio includes local and national news websites, as well as verticals with high reach and individually selectable target groups. The partnership with MGID specifically encompasses publishers such as Aachener-Zeitung.de, Faktastisch.de, LigaInsider.de, Mannheimer-Morgen.de, Jappy.com, and 50plus.de. Since 2023, Netpoint Media has been part of Audienzz, the digital advertising service provider of the NZZ media group, which markets more than 360 premium websites.

Swen Büttner, Managing Director Germany at MGID, expressed the company's goal of building successful and sustainable partnerships with publishers. He stated that MGID aims not only to generate revenue with high-quality native ads but also to create additional options for increasing reach. Büttner emphasized the company's excitement about working with Netpoint Media, which opens up access to established brands, diverse subject areas, and target group-relevant premium websites for MGID's customers.

Sven Heller, Managing Director of Netpoint Media GmbH, explained that the partnership with MGID allows them to offer their publishers additional opportunities for optimal monetization of their pages and audience retention. Heller highlighted that aspects such as the privacy-first approach, AI-based technology, and high-quality standards of the advertising platform were convincing factors that align well with Netpoint Media's philosophy and portfolio.

MGID, founded in Ukraine with its headquarters in Santa Monica, California, operates globally with 18 branch offices. The company has experienced double-digit growth rates annually for the past five years, driven by investments in technology, employees, and strategic partnerships. MGID continues to expand its reach in North and South America, Europe, and Asia while maintaining a focus on sustainable profitable growth.

The advertising platform utilizes AI-based technologies with a privacy-first approach to display high-quality, relevant ads on its partner sites, reaching more than one billion users monthly. MGID's diverse advertising formats, ranging from native ads to display ads and video ads, aim to create a balance between user experience and advertising performance.

Netpoint Media, established for over 20 years in the digital market, contributes to a diverse media landscape by monetizing its broad publisher portfolio. The company develops marketing solutions tailored to individual publisher needs based on a high-performance technology ecosystem. Netpoint Media offers advertisers various advertising options and, through its subsidiary TripleDoubleU, provides individual communication solutions for agencies and direct customers.

Under the OMS NEO brand, Netpoint Media has been bundling journalistically oriented content offerings since 2023, reaching over 25 million people monthly.

Key facts

• Partnership announced on September 25, 2024
• Initial monetization of approximately 25 websites from Netpoint Media's portfolio
• Focus on desktop-specific advertising spaces and mobile inventory
• MGID to provide tailored advertising solutions for revenue increase
• Netpoint Media's portfolio includes local and national news websites and high-reach verticals
• Netpoint Media has been part of Audienzz since 2023
• MGID has experienced double-digit growth rates annually for the past five years
• MGID reaches more than one billion users monthly
• Netpoint Media reaches over 25 million people monthly through its marketing partners