Microsoft Advertising expands Conversion Value bidding
Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.
Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.
This AI-driven strategy promises to help advertisers drive more revenue and improve return on investment (ROI) across their Microsoft Advertising campaigns.
Driving Results with Maximize Conversion Value
Maximize Conversion Value is an automated bidding strategy designed to help advertisers focus on the most important metric: revenue. By analyzing real-time data and bidding signals, the strategy aims to get the most out of your budget by prioritizing high-value conversions.
How to Set It Up
Implementing the Maximize Conversion Value bid strategy is simple:
- Navigate to the bid strategy section of your search or shopping campaign.
- Select "Maximize Conversion Value" from the dropdown menu.
- Optionally, set a Target ROAS (return on ad spend) to further refine your goals.
Prerequisites for Success
Microsoft emphasizes that robust conversion tracking is necessary for optimal performance with this strategy. Implement Universal Event Tracking (UET) and/or offline conversion tracking to accurately measure your campaign results.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers