Microsoft Advertising expands CTV reach with Netflix partnership

Microsoft Advertising this week announced the expansion of its Connected TV (CTV) advertising capabilities with the inclusion of Netflix as a publisher.

This collaboration gives advertisers a new way to reach Netflix's global audience with engaging ad experiences.

Key Benefits for Advertisers:

• Massive Reach: Access Netflix's vast and highly engaged subscriber base, allowing advertisers to connect with viewers during premium content.
• Enhanced Targeting: Leverage Microsoft Advertising's targeting capabilities to deliver relevant ads to specific demographics and interests within the Netflix audience.
• Seamless Integration: Easily incorporate Netflix inventory into existing Microsoft Advertising campaigns for a straightforward and efficient workflow.

How to Get Started

Advertisers looking to capitalize on this opportunity must have active CTV campaigns targeting one of the following countries: Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, or the United Kingdom. To target Netflix inventory, advertisers need to accept the Netflix inventory policy when creating or editing a campaign within the Microsoft Advertising platform.

While accepting the policy opens up the opportunity to have ads displayed on Netflix, it doesn't guarantee it. Advertisers who prioritize guaranteed delivery on Netflix can explore alternative buying options within Microsoft Invest (powered by Xandr), including Direct I/O, Programmatic Guaranteed (PG), and Private Marketplace (PMP).