Microsoft Advertising expands in Europe and into South Africa

Microsoft last month expanded the countries where advertisers can run ads via Microsoft Advertising. With Microsoft, advertisers can run ads in search, native display (audience network), and shopping ads.

The new markets are Albania, Andorra, Bosnia, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Lichtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, North Macedonia, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, South Africa, Turkey, and the Vatican City.

According to Microsoft, the ad formats and products supported in those markets are text ads, Responsive Search Ads, Dynamic Search Ads, Shopping Campaigns, audience targeting (age, demographic, location, device), remarketing, Dynamic Remarketing, automated bidding (maximum clicks, maximum conversions, target cost per acquisition (CPA), and target return on ad spend (ROAS)), Universal Event Tracking (UET), and Conversion Tracking.