Microsoft Advertising to hold 2 virtual sessions on Shopping Campaigns optimization

Purna Virji, Sr. Manager, Global Engagement at Microsoft, will hold 2 virtual sessions on Shopping Campaign optimization. The registrations are open.

The first session will happen on September 09, 2020 7:00 PM (Europe/Frankfurt), and the second session will happen on September 10, 2020 7:00 PM (Europe/Frankfurt).

The duration of each session is 6o minutes.

Shopping Holiday Edition | Session 1

• Highlight the top Holiday insights and tips for eCommerce
• The Advanced Feed Audit, which covers: Feed Infrastructure, Lesser-known Google Import tips, Top 5 Actionable Feed Optimization Tips, Easy Excel Hacks to Spot Feed Errors.
• Q&A with our Product Ads Engineering team

Shopping Holiday Edition | Session 2

• Deep-Dive into a Holiday Checklist that covers: Campaign Structure and Settings, Audience Expansions.
• Dive into Dynamic Remarketing and the Audience Network
• Get all the details on our Holiday-specific Features, including: Flyers, Curbside Pickup, Shopping Tab
• Q&A with our Product Ads Engineering team