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By Luís Daniel Rijo in Retail News —

Microsoft Advertising to hold 2 virtual sessions on Shopping Campaigns optimization

Purna Virji to present the Holiday season-specific product offerings from Microsoft Advertising.

Microsoft Advertising
Microsoft Advertising

Purna Virji, Sr. Manager, Global Engagement at Microsoft, will hold 2 virtual sessions on Shopping Campaign optimization. The registrations are open.

The first session will happen on September 09, 2020 7:00 PM (Europe/Frankfurt), and the second session will happen on September 10, 2020 7:00 PM (Europe/Frankfurt).

The duration of each session is 6o minutes.

Shopping Holiday Edition | Session 1

  • Highlight the top Holiday insights and tips for eCommerce
  • The Advanced Feed Audit, which covers: Feed Infrastructure, Lesser-known Google Import tips, Top 5 Actionable Feed Optimization Tips, Easy Excel Hacks to Spot Feed Errors.
  • Q&A with our Product Ads Engineering team

Shopping Holiday Edition | Session 2

  • Deep-Dive into a Holiday Checklist that covers: Campaign Structure and Settings, Audience Expansions.
  • Dive into Dynamic Remarketing and the Audience Network
  • Get all the details on our Holiday-specific Features, including: Flyers, Curbside Pickup, Shopping Tab
  • Q&A with our Product Ads Engineering team

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