Microsoft last month announced the launch of a Listings App in BigCommerce Marketplace. The app enables BigCommerce merchants to directly connect their store data with Microsoft Advertising and Bing.
According to Microsoft, by using the app, merchants can synchronize their full e-commerce product catalog directly to the Microsoft Merchant Center. Products are then showcased automatically for free across Microsoft Bing and Microsoft Start placements.
Merchants are also able to create paid Smart Shopping Campaigns and view their marketing performance and insights in the app.