Netflix granted patent for dynamic trailer personalization system
Netflix receives patent for technology that customizes video trailers by aligning content segments with music and user preferences.
Netflix has received a patent for technology that enables multiple different trailers to be played from the same underlying media content. According to U.S. Patent No. 12,177,542 B2, granted on December 24, 2024, the system allows for dynamic composition of personalized media assets.
The patent, filed by Christine Doig-Cardet and nine other inventors from Los Gatos, California, introduces a sophisticated method for generating and provisioning customized video presentations. According to the patent documentation, the technology addresses the growing challenge of helping users discover relevant content in an expanding library of movies and television shows.
At the core of the innovation is a computer-implemented system that creates what the patent terms "playgraphs" - defined pathways that determine how different segments of media content can be assembled. The system analyzes both video and music elements, aligning specific scenes with musical beats to create cohesive, rhythmically synchronized previews.
A key technical component involves a "cadence template" that governs how video segments are arranged. According to the patent specifications, this template ensures that scene transitions align with musical elements, creating trailers that feel professionally edited regardless of which segments are selected.
The patent describes multiple implementation scenarios. In one configuration, the system can generate different versions of trailers based on viewer preferences, viewing history, and demographic data. The technology can track which preview versions lead to engagement, building a knowledge base for future personalization.
The infrastructure includes sophisticated components for content distribution, including physical processors, memory systems, and communication modules. According to the technical diagrams, the system employs a modular architecture that can scale across different playback devices and network conditions.
Industry experts note this development's significance for content discovery. "This technology could fundamentally change how streaming services present content to subscribers," says Dan Rayburn, a streaming media analyst, in a LinkedIn post discussing the patent announcement.
The patent builds upon previous innovations in the field, citing earlier patents dating back to 2008. The document references multiple technical standards, including specifications for video encoding and streaming protocols that enable seamless content delivery.
Implementation details reveal careful consideration of bandwidth optimization. The system can adjust video quality and segmentation based on network conditions while maintaining synchronization between audio and visual elements.
Privacy considerations appear throughout the patent documentation. The system includes provisions for secure handling of user preference data and viewing patterns, which inform the personalization algorithms.
The technology represents a significant advance in automated video editing and personalization. While traditional trailer creation requires manual editing of each version, this system can theoretically generate unlimited variations optimized for different audience segments.
The patent's claims extend beyond movie trailers to include television shows, documentaries, and other forms of video content. This broad scope suggests potential applications across multiple entertainment categories and streaming platforms.
This development emerges as streaming services intensify their focus on content discovery tools. With monthly releases of new shows and movies, helping viewers find relevant content has become increasingly critical for subscriber retention.
The technology also addresses the growing demand for mobile-optimized content. According to the patent specifications, the system can adapt presentations for various device types and viewing conditions, ensuring consistent experiences across platforms.
For content creators and distributors, this innovation could streamline the promotional content creation process while potentially improving viewer engagement through targeted presentation strategies.