NetWise last month announced the launch of 3 new targetable audiences related with the coronavirus pandemic:
Working from Home During Covid-19 Pandemic: Professionals working from home during the Covid-19 pandemic. Includes non-essential workers and professionals already working from home offices.
Recently Out of Work Due to Covid-19 Pandemic: Professionals recently out of work due to the Covid-19 pandemic. Includes workers in hard hit industries such as restaurants, hospitality, apparel and travel among others.
Likely to Receive Stimulus Check Due to Covid-19 Pandemic: Individuals likely to receive stimulus checks due to Covid-19 pandemic. Includes lower income individuals and mid income professionals with children.
NetWise says that NetWise’s ID Graph enables advertisers to target the same person at work and at home, across every channel, on every device, and the audiences are available via most DSPs.
“We’ve had a staggering number of requests from our customers to understand how companies are being affected by the Covid-19 Pandemic,” Says Jack Crozier, NetWise’s Senior Vice President of Sales, “and we are working with dozens of major brands and agencies to identify the companies and people they need to reach most.”