By Luís Daniel Rijo in Audio News — Jul 11, 2019

Nielsen launches Podcast Listener Buying Power Service

Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.

Nielsen says that for the first time, clients will be able to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights.

Nielsen Podcast Listener Buying Power Service has a sample of close to 30,000 respondents, with the ability to capture results for specific programs. It also uses targeted questions on podcast listening with more than 12 podcast genres, over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick service restaurants, home improvement retailers and more.

“We see this as a game-changer that will propel podcast advertising forward,” stated Cathy Csukas, Co-Founder and Chief Executive Officer of cabana and its parent company, AdLarge Media. “Nielsen’s Podcast Listener Buying Power Service makes it easy for advertisers to go deep within a specific genre to target listeners with interests and buying habits that match those of the customers they want to reach. We’re delighted to support Nielsen in this initiative that we believe will bring more advertisers to the space.”Nielsen launches Podcast Listener Buying Power Service“We see this as a game-changer that will propel podcast advertising forward,” stated Cathy Csukas, Co-Founder and Chief Executive Officer of cabana and its parent company, AdLarge Media. “Nielsen’s Podcast Listener Buying Power Service makes it easy for advertisers to go deep within a specific genre to target listeners with interests and buying habits that match those of the customers they want to reach. We’re delighted to support Nielsen in this initiative that we believe will bring more advertisers to the space.”

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