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OpenX announced this month that it is one of the first advertising exchanges in compliance with the European General Data Protection Regulation (GDPR), four months before the deadline.
OpenX is also making available a GDPR-ready data processing agreement (DPA) drafted in consultation with leading U.S. and EU privacy counsel.
This “open source” DPA was published today to www.openx.com/GDPR as a resource for publishers to expedite their compliance process with other technology partners that may process the publisher’s EU personal data.
“GDPR is the single most significant regulation in the history of digital advertising,” said Doug McPherson, chief administrative officer and general counsel at OpenX. “It replaces a patchwork of EU national rules with a single regulatory framework with global reach and strict penalties for those who fail to comply. GDPR applies to every company, wherever they are located, that offers goods or services to EU citizens or receives, stores or sends personal data from any EU citizen. At OpenX, we are committed to being the highest quality and most trusted partner to the thousands of leading publishers and top brands that rely upon our exchange. We committed early on to investing significantly in GDPR compliance and in educating the industry about its implications. We have taken the extra step today to make available a data processing agreement and other resources in order to move the entire industry towards greater accountability and trust.”