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Outbrain and Telaria today announced an exclusive partnership to bring Telaria’s video platform capabilities to Outbrain’s premium publisher network. The partnership is launching in the U.S. with plans to expand globally in the near future. Telaria was formerly known as Tremor Video.
According to Outbrain, the partnership represents a significant entry for Outbrain into the video marketplace. By working with a single platform partner, Outbrain now offers high-quality user experiences and controls, with no publisher development work, to ensure only the best video advertisers appear on publishers’ pages.
Telaria’s data-enriched platform is a solution that provides live reporting to publishers. It also provides comprehensive safety controls, a commitment to transparency and robust fraud protection, when publishers and brands transact on Telaria’s platform.
With this partnership, Telaria is now able to connect its demand partners with Outbrain’s premium publishers and their audiences, providing a brand-safe advertising experience at significant scale. Outbrain is working with publishers like CNN, Meredith Corporation, New York Post, and Condé Nast, reaching nearly one billion users every month worldwide.
“Video is a core component of effective storytelling. Through this partnership, we are thrilled to be able to provide our publishing and brand clients with the most premium and brand-safe video supplied by Telaria,” said Yaron Galai, Founder, and CEO of Outbrain. “In Telaria, we have found a trusted partner who is equally focused on delivering the best user experience for our audiences and we are excited to be partnering with the industry leader on this endeavor.”
The companies will also work together to develop new video applications that will further empower premium content providers to thrive in the highly competitive digital ad market.
“We are excited to enable Outbrain and their premium publishers to tap into the rapidly expanding revenue opportunities in video advertising. Exclusive partnerships are rare in our industry, so this is especially meaningful because it speaks to a level of immense trust and confidence between our two companies. This partnership stands as a testament to our joint effort to prioritize inventory quality and ensure a premium, fraud-free, brand-safe environment for our agency and buyer clients, as well as provide independent monetization alternatives to the highly-conflicted digital duopoly,” said Mark Zagorski, CEO of Telaria.