Google announced a new update of the DFP API, now v201805, available since May 15. According to Google, this release on Doubleclick For Publishers brings several new features for DFP Video advertising services, including: * A new service for DAI authentication and support for CdnConfigurationService actions. * Interstitial and native AdUnits are
Reddit announced last week the introduction of native ads on the Android apps. Until now Native Ads were available on mobile web, on web, and on iOS. On April 25, native ads were launched on Reddit Android, the only platform without this ad format. Native ads are seen as the
Outbrain and Telaria today announced an exclusive partnership to bring Telaria’s video platform capabilities to Outbrain’s premium publisher network. The partnership is launching in the U.S. with plans to expand globally in the near future. Telaria was formerly known as Tremor Video. According to Outbrain, the partnership
Sharethrough announced today that its Sharethrough for Publishers (SFP) product is now being used by publishers to sell directly more than 1 billion monthly native ad impressions. The number of programmatic transactions is 10 billion impressions each month. Sharethrough says the number of the impressions sold directly by the publishers
Prebid.js, the free and open source header bidding, was updated today, with the release 1.0, which brings the following improvements: Universal ad unit type support for native, video, and banner; Faster performance due to using fewer JS libraries and simplifying adapter code; Module integrations that support things like:
Google did the roll out yesterday Native Ads from Google AdExchange (Adx) for all the Adsense publishers. Now thousands of small publishers can implement the In-feed/In Article native ad units, called In-feed and In-article. Google Adsense also make available Matched content ads, but Matched content are
