Data Nielsen to continue measuring FOX Networks across Broadcast, Cable and Streaming Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.
Social LinkedIn to discontinue Lookalike Audiences LinkedIn this month announced that it will be discontinuing its lookalike audience targeting option on February 29, 2024. This means that marketers can no longer create new lookalike audiences or edit existing ones.
Social LinkedIn Predictive Audiences These audiences are generated based on your existing data sources, such as contact lists, Lead Gen Forms, or conversions, and identify individuals who share similar characteristics and behaviors with your most valuable customers.
Social LinkedIn Audience Expansion Audience Expansion is a LinkedIn tool enabling advertisers to reach a wider audience by targeting individuals who share similar interests and characteristics as their existing target audience.
Search Featured Google fully introduces Gemini in Google Ads, in the US and UK Gemini is currently available to English language advertisers in the U.S. and U.K., and will be rolled out to other English language advertisers in the coming weeks.
Data Comscore and Nexstar partner on Cross-Platform Audience Measurement Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.
Search Google Ads to Restrict Plumbing Ads in the Netherlands Google has announced an update to its other restricted businesses policy that will restrict plumbing ads in the Netherlands. This policy update will take effect on February 22, 2024.
Social Facebook releases Graph API v19.0 and Marketing API v19.0 Meta today released Facebook Graph API v19.0 and Marketing API v19.0, bringing a number of new features and deprecations.
Data Google Chrome introduces 3 new AI features to enhance browsing experience Google today has unveiled 3 new generative AI features for its Chrome browser, aiming to elevate the browsing experience and make it more personalized.
Display Google says Performance Max campaigns are an upgrade of Google Display Ads In a video tutorial, Google tells advertisers how to upgrade Google Display Ads campaign to Performance Max.
Social X CEO Linda Yaccarino on safeguarding information independence and combating hate speech X CEO Linda Yaccarino has delved into the delicate balance between information independence and the need to combat hate speech.
Search Yelp names Canada’s Top 100 Places to Eat in 2024 Yelp yesterday revealed its ninth annual list of the top places to eat in Canada, and this year's winners are a diverse mix of restaurants from across the country.
Search Google changes the way it measures impressions and clicks for job listings Google this month announced a significant update to its Search Console that will enhance the way it measures impressions and clicks for job listings and detail pages.
Display Google updates Gambling and Games Policy in Mozambique Google is updating its Gambling and Games policy for Mozambique, effective February 7, 2024. No More Online Casino Ads.
Social Meta enhancing User Choice in EU with new options for Data Sharing and Messaging Meta yesterday announced is introducing new options for how Instagram and Facebook users in the EU, EEA, and Switzerland can manage their experiences across the platform.
Search Appen faces $82.8 Million contract termination from Google, impact on search quality raters As a result of this decision, thousands of search quality raters will lose their jobs. It is unclear what will happen to the search quality rating process in the future.
Data Google Analytics sampling Google Analytics sampling is a technique used to reduce the amount of data that needs to be processed and analyzed in order to provide accurate results.
Display AdSense unveils new Fine-Tune Controls for In-Page Auto Ads Google AdSense this month announced a new beta feature that gives publishers more control over the placement and distribution of in-page Auto ads.
Social Sponsored LinkedIn Articles: A Step-by-Step Guide Sponsored LinkedIn Articles are company Page articles that are given a boost by promoting them as single image ads. These articles act as valuable assets for brand awareness, engagement, and lead generation campaigns.
Social LinkedIn launches Sponsored Articles LinkedIn this week has introduced a new ad type called sponsored articles, which enables businesses to promote their content directly within the LinkedIn platform. This new feature is designed to help businesses reach a wider audience and generate more leads.
Display Google Ads to suspend buying on apps using multicall tactics Google Ads this week announced it will suspend buying on apps that use multicall tactics to evade its detection systems. This change started yesterday.
Data FTC to ban InMarket Media from selling or licensing any precise location data The Federal Trade Commission (FTC) this week announced it will ban data aggregator InMarket Media from selling or licensing any precise location data.
Search Google introduces AI-Powered Multisearch in Lens Google this week introduced AI-Powered Multisearch in Lens, leveraging generative AI to provide more comprehensive and informative search results.
Data NielsenIQ and TransUnion partner to enable targeted ads with Purchase Data NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.
Display Google Ad Manager to end support for Spotlight Activities and Conversions Google this week announced its adserver, Ad Manager, will be ending support for Spotlight activities and conversions on February 22, 2024, as part of the phasing out of third-party cookies.
